Ilene Solomon
Coldwell Banker Realty

What is Staging and Why Stage Your Home?

Staging is the science of highlighting the most desirable attributes of a home so that it stands out to potential buyers. Ilene knows the condition and style that current buyers are seeking and has her own extensive inventory of furnishings and accessories available to stage your home to appeal to such buyers. As your Broker, Ilene will work with you to create a comprehensive staging plan and will implement it with her staging team and professional movers.

 Staging FAQs

  • 70% of Ilene's staged homes in 2015 sold between $2,000 - $113,000 over asking price
  • Ilene's staged houses average only 13 days on the market before an accepted offer 
  • According to the National Association of Realtors, staged homes sell for an average of 7 - 10% more than their non-staged counterparts

Staging Experience of Sellers

"Ilene walked into our house which had not been cosmetically updated in decades and offered to transform it into a buyers dream. She selected painters and refinishers. She had us remove furniture, rugs and books, visually opening up the rooms. Ilene chose paint colors and surfaces, rehung our artwork - all to highlight the best features of each room. When we hesitated, Ilene guided us with humor, warmth and confidence. Her vision transformed our home into one that had potential buyers lining up in hopes of making it their own."

                                                                                                                                                                                                                          - Peggy and Joe

Staging Transformations: Before and After

Great Potential....                         And Voila! Transformed.                                                                                                   

Room with great potential                  Voila! Transformed.   



  Before staging....                                   And after.   



 Wasted space                                  Found